Vivid home brew
project introduction
Vivid Home Brew Lager was a passion project that allowed us to combine two things we love: graphic design and tasty beer.
After brewing our first-ever batch of beer using a home-brew kit, we decided to take the experience a step further by creating a complete brand around it. What started as a fun experiment became an opportunity to design a full craft beer identity including the label and supporting brand materials. We intentionally leaned into a more elegant and decorative style, creating a premium-looking beer brand that played off the humor of being a first-time home brew.
Extending an existing brand to a new market
The goal was to create a beer brand that felt authentic to the craft beer industry while still carrying the personality and visual identity of Vivid Creative Studio. We wanted to challenge ourselves to take our modern, bold branding style and translate it into a category with its own established design language.
The challenge was finding the right balance between a refined, high-end beer aesthetic and the playful nature of a homemade lager. By incorporating our signature purple color palette, detailed illustrations, and a more elevated visual approach, we created a brand that felt uniquely Vivid while still belonging on a brewery shelf.
a behind-the-scenes approach
This project gave us the opportunity to get our hands dirty and experience the entire creative process from a different perspective, starting with actually making the beer ourselves. Learning the brewing process helped us appreciate the craftsmanship and attention to detail that goes into every bottle.
From there, we approached the branding like any other project. We developed the visual identity, designed the beer label, created branded coasters, developed a custom tap handle, and built out a complete experience around the product. Every piece was designed to tell the story of Vivid Home Brew and bring our personality into the world of craft beer.
our Results
At Vivid, we believe great ideas come from curiosity, experimentation, and the willingness to try something new. This project represents our passion for creating beyond the traditional boundaries of design.
Vivid Home Brew Lager allowed us to combine branding, packaging, and storytelling into a project that was entirely our own. While it started as a simple home-brew experiment, it became a reminder that the best creative work often comes from exploring new challenges and having fun with the process.
We don’t just design from the outside looking in — we truly immerse ourselves in the industries we create for.
